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Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe

Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe

B Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe vzFs116190 199zł iterate2358-3adqqg49e librosdelcrepusculo.com Książki i czasopisma Książki Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe vzFs116190 199zł iterate2358-3adqqg49e librosdelcrepusculo.com Książki i czasopisma Książki Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe vzFs116190 199zł iterate2358-3adqqg49e librosdelcrepusculo.com

Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe

199zł Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B | Books & Magazines, Books Oferty wysyłkowe Książki i czasopisma,Książki librosdelcrepusculo.com iterate2358-3adqqg49e

Marketing Planning : Strategy, Environment and Context by Phil Megicks and Jim B Oferty wysyłkowe

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Parametry przedmiotu

Stan: Bardzo dobry: Książka była czytana i nie wygląda jak nowa, ale jest nadal w doskonałym stanie. Okładka bez ... Dowiedz się więcejo stanie przedmiotu Narrative Type: Nonfiction
Subject: Outdoor & Nature ISBN: 9780273724711
Book Title: Marketing Planning: Strategy, Environment and Context Item Length: 10.5in.
Publisher: FT Press Publication Year: 2010
Format: Trade Paperback Language: English
Item Height: 0.7in. Author: Jim Blythe, Phil Megicks
Genre: Business & Economics Topic: Marketing / General
Item Width: 7.7in. Item Weight: 24.3 Oz
Number of Pages: 264 Pages

O tym produkcie

Product Information
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Product Identifiers
PublisherFT Press
ISBN-100273724711
ISBN-139780273724711
eBay Product ID (ePID)92388069
Product Key Features
Book TitleMarketing Planning: Strategy, Environment and Context
AuthorJim Blythe, Phil Megicks
FormatTrade Paperback
LanguageEnglish
TopicMarketing / General
Publication Year2010
GenreBusiness & Economics
Number of Pages264 Pages
Dimensions
Item Length10.5in.
Item Height0.7in.
Item Width7.7in.
Item Weight24.3 Oz
Additional Product Features
Lc Classification NumberHf5415.13.B5655 2010
Table of ContentChapter One: Marketing and Marketing Planning Chapter Two: Marketing Plans and Objectives Chapter Three: Drivers of Marketing Planning Chapter Four: The Marketing Audit Chapter Five: Analysing the External Environment Chapter 6: Analysing the Internal Environment Chapter Seven: Identifying Marketing Strategies Chapter Eight: Segmentation Strategy Chapter Nine: Segmenting Markets Chapter Ten: Targeting Chapter Eleven: Positioning Chapter Twelve: Implementing Marketing Plans Chapter Thirteen: Adapting Marketing Planning to Context
Copyright Date2010
Lccn2010-001386
Dewey Decimal658.8/02
Dewey Edition22
IllustratedYes

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